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Research papers

When is enough, enough?

Much of the research effort so far undertaken in the tourism field by destination countries/areas has been directed towards establishing the type of people who visit the destination and the factors which influence their choice. This information is...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Gillian Gardner-Smith
August 1, 1975
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Citation

Gardner-Smith, G. (1975a, August 01). When is enough, enough?. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/when-is-enough-enough-


Research papers

Attitude surveys in family planning

The purpose of this paper is to spotlight the amount of research efforts spent in India during the last twenty years in the area of knowledge, attitude and practice regarding family planning. Attempt has been made to examine the concentration of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Devendra Nath Saksena
August 1, 1975
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Citation

Saksena, D. N. (1975a, August 01). Attitude surveys in family planning. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/attitude-surveys-in-family-planning


Research papers

Image research and the retailer

There is a tendency among market-researchers and market-research agencies, to standardise and to keep to current methods and techniques which have been found suitable in practice, with the result that a full adaptation to the problems posed does not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: N. G. H. Krans, C. Goud
September 1, 1974
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Citation

Krans and Goud (1974a, September 01). Image research and the retailer. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/image-research-and-the-retailer


Research papers

A critical appraisal of pilot techniques in qualitative research

In many ways the qualitative research techniques have remained static over the years and have come to be taken very much for granted. It is perhaps instructive therefore, in the context of greater sophistication in quantifying attitudes, to...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John F. Drakeford
February 1, 1970
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Citation

Drakeford, J. F. (1970a, February 01). A critical appraisal of pilot techniques in qualitative research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/a-critical-appraisal-of-pilot-techniques-in-qualitative-research